The importance of a business that is properly optimized for search cannot be stressed enough. There are so many things that the internet can do for a business but the entrepreneur should be willing to design and manage his business website according to their algorithms. Most entrepreneurs have their hands full so, most of the time, they delegate tasks to their able lieutenants. Whoever makes the decision, or whoever is in charge of marketing and advertising should pay for performance SEO. Paying for such a service is crucial to the success of a business as this will propel the rank of the company website in related keyword search results.